At PillarboxRead™, we take spam and permission very seriously. By creating an account and agreeing to our Terms and Conditions, you are also agreeing to this anti-spam policy.

The law isn't enough, it's permission that counts

While the CAN-SPAM laws are a step in the right direction for reducing the spam problem, we don't feel they go far enough. Our definition of spam goes beyond the laws in most countries and encompasses what we believe to be true permission email marketing.

Spam is any email you send to someone who hasn't given you their direct permission to contact them on the topic of the email.

But that's not enough. Permission is a fuzzy word open to interpretation. Let's get into some specific scenarios so it's clear what does and doesn't constitute permission.

What kind of email addresses are OK to send to with PillarboxRead™?

To send email to anyone using PillarboxRead™, you must have clearly obtained their permission. This could be done through:

Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you're contacting them about.

What kind of email addresses ARE NOT OK to send to with PillarboxRead™?

Anything outside the examples above doesn't equal permission in our eyes, but here are some examples to make sure we're crystal clear. By using PillarboxRead™, you agree not to import or send to any email address which:

Sure, some of these people might have given you their email address, but what's missing is your permission to email them commercial messages. Blasting promotional emails to any of these people won't be effective and will more than likely see your email marked as spam by many of your recipients.

What content MUST I include in my email?

Every email you send using PillarboxRead™ must include the following:

  1. A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
  2. The name and physical address of the sender. If you're sending an email for your client, you'll need to include your client's details instead.

How we'll know if you don't have permission

PillarboxRead™ has numerous layers of approval and monitoring to ensure you comply with our anti-spam policy. Here's a few of them:

  1. Until your account has been approved by a member of our team, every email you send will need to be approved.
  2. Our software is directly integrated into the spam reporting systems for some of the biggest ISP's like Hotmail and AOL. If you don't have permission and someone marks your campaign as spam, we'll know about it the moment that button is pressed. If you receive a complaint rate greater than 0.25% of all recipients (that's 25 complaints for every 10,000 recipients) your account will be terminated. This is a generous figure that takes into account false spam reports.
  3. Our team verifies all large lists imported into our software. Until we've given it the all clear, you can't send to it.
  4. We monitor blacklists and our abuse accounts all day every day. We can pinpoint who is causing us delivery problems or attracting complaints very easily.

If we do discover that you're emailing people without their permission, we will terminate your account with PillarboxRead™ immediately.

In the end, it's really common sense. Take off your marketing hat and put yourself in your recipient's shoes. If they don't recognize who you are or aren't interested in what you're sending, they'll think you're a spammer. It's that simple.

If you have any questions about our Anti-Spam Policy, or if you want to report spamming activity by one of our customers, please contact our abuse department at:

PillarboxRead

3a Woburn Street
Ampthill
Bedfordshire
MK45 2HP

Telephone: 01525 841079
Fax: 01525 403680

info@PillarboxRead™.com